The Global Alliance is at the forefront of the representation of PR and communication management as a profession in which the importance of ethical behavior is unquestionable. By supporting its member associations, the GA commits to a better professionalism in serving the professionals’ interests and by promoting standards and guidelines, it also gives a positive contribution to overall professionalism in the practice of communication management and to its credibility. The Global Alliance seeks to increase the professionalism at several levels. Working mostly by projects, the Global Alliance has a cooperative nature and its deliverables are made by outstanding association’s leaders and professionals who commit themselves to the profession engaging in teamwork. To be the global voice for public relations in the public interest To share knowledge for the benefit of our members To raise its professional standards all over the world
We pursue this vision by convening and serving the profession, helping to find universal principles that unite our professional associations and their members, while embracing a diversity that enables different applications in different parts of our global community. The Global Alliance's vision is to enhance the role and value of public relations and communication management to organizations, and to global society.
